Friday, December 28, 2007

Basic Steps In SEO

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Basic Steps In SEO


Website owners are hiring SEO companies to get them to the top of Google, Yahoo, and MSN. They are paying thousands and thousands of dollars for some easy tasks. Here are a few simple steps you can do instead of hiring a SEO company.

Keywords

Keywords are basically words and phrases that can describe your website and different pages. To achieve a good placement, on search engines, you must have the appropriate positioning and density of keywords or phrases you chose. Keep keywords on topic and they will greatly help your site when ranked on search engines.

URLs

Page URLs are the first thing that search engines see when they crawl your site. A very easy SEO tip is to include keywords in your URL titles. This will provide even more keys words for the search engines. Your URLs should also be easy for search engines to read.

Meta Tags

Meta tags are information tags that are placed in a web page that are not seen by users. They are intended for search engines and other applications. These are getting less and less important but keywords placed as meta tags will always help.

Title Tags

Title tags are used to describe your site or page. Here is another great place to put keywords. In fact you should only place keywords in the title.

Content

Content is the key to any good website. Users come to your site because the content is helpful and interesting. Within the content is where the keywords should be. You should make sure all content is spelt correctly and you use the correct grammar. I cannot emphasize how important content is - It is everything!!!

Quick Summary

There are some easy steps you can take to improve your search engine ranking. Some easy steps include: putting keywords within your content, meta tags and title tags. Your URLs should be easy to read and contain keywords. You should also write good quality content that contains keywords, should be spelt correctly and should contain the correct grammar. All of these are simple SEO tips that can improve your search engine rankings.

Effective Ways To Build Back Links

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Effective Ways To Build Backlinks

Any website owner would love to have their site ranked high on search engines. One important step that should be taken to gain a high ranking is to develop backlinks. A backlink is basically a link, on another site, that points to your site. Besides improve your page ranking, backlinks can increase the traffic your site receives.

Submit Your Site To Directories

The first step to generating quality backlinks is to submit your site to directories. Submitting your site to directories takes time and resources but the benefits are high. You will develop reciprocal links, one way links, that search engines will love. You will receive traffic from these driectories which is always good. Another benefit is that submitting your site to directories is free unless you submit to paid directories.

When submitting your site, make sure you look for the highly ranked directories. Also make sure you submit your site to directories that are related to your site.

Social Bookmarking Sites

Next, I would use social bookmarking sites, such as Digg.com, Del.icio.us, and furl.net, to generate backlinks. You can really build up some good backlinks by simply submitting content to these sites. Not to mention, this will bring a lot of traffic to your site.

Link Exchange

Some people believe that link exchanging is useless and that people should just build reciprocal links to your site, but I still believe that link exchange has some benefits. Link exchanging allows your site to appear on other sites, bringing in traffic to your site. It will also give you another link that search engines will use in determining your page rank.

When you participate in link exchanges, look for other sites that are similar to yours. Be careful not to partake in too many exchanges, it may hurt your site rather than help.

Blogs and Forums

Use blogs and forums to your advantage. Use forums and blogs to get your site name out there. Also make sure to include you url in your forum signature and in blog comments.

Good Content

Good content is the key to any site and you should concentrate most of your resources on this. If you have good content on your site, it is more likely that other sites will link to your site and reference it. Here are a few tips to writing good content.

While making content make sure you concentrate on a few things.

  1. Visitors tend to scan pages, so use headings, subheadings, and bulleted lists
  2. Keep your content focussed. There should be only one topic per page.
  3. Make sure your content is well researched and accurate. Nothing is worse than misleading information
  4. Make sure you have current content on your site
  5. Have someone, who is fluent in english, check over your content for spelling and grammar errors


Quick Summary

To increase backlinks you should concentrate on directory submissions, submitting to social bookmarking sites, partipating in link exchanges, use blogs and forums to your advantage, and build good content. If you work on all these and perfect them, you shouldn't have any problems

Wednesday, December 26, 2007

SEO Tools...

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SEO Tools...

Search engine optimization requires many hours of research before the process actually begins. SEO tools are a great time saver, often offering information and data in seconds as opposed to hours of manually checking for specific SEO related information.

Though an SEO tool offers an opportunity to save time in gaining needed data quickly, tools do not replace the need to become familiar and experienced with SEO guidelines. Before an SEO tool can prove to be useful, one must first become accustomed to each of the major search engines and their algorithms to best understand and implement the data that you are researching into your own SEO project.

How Search Engines Work or How to Get to the Top Search Engine Ranking?

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These two questions are actually the same, because if one understands how search engines work, he will probably be able to get a site to the top search engines ranking. Think about it.

Unfortunately, the answer is a complicated, dynamic and a secret one. The answer has to do with SEO – Search engines optimization. In fact, very few SEO experts, SEO consultants, SEO software and SEO companies can actually give you a perfect SEO solution.

Introduction to Search Engine Optimization Ideas..

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SEO is of course search engine optimization; is the process of optimizing, or making your site good for, natural search engine rankings. I use the term natural search engine rankings to simply differentiate SEO from the purchased, or sponsored search engine rankings.

You might be asking yourself, what is search engine optimization? Search engine optimization is improving your website so that when someone does a search in google, MSN, or other popular search engines, your website is a top return. It makes your website more accessible and improves the amount of clients who see, and therefore, visit it. Search engine optimization is a great way to help your business grow.
 

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